The issue with greater Cairo is that it is very crowded, literally and figuratively. The streets are full of people, shops, and buildings. Cultures collide, people from various backgrounds gather around, museums of different cultures stand beside each other. Greater Cairo is a city where you’ll find Mosques, Churches, and Synagogues side by side.
A culturally neutral approach to design needed to have been taken. Modern looking without interfering with the monuments and artifacts. A sense of difference between the branding and the monuments needed to have been built.
The solution was building a culturally neutral identity, with modern elements that focus all the attention on what is happening, clearing up the crowdedness and acting as a focusing eye on what matters, each for different people.The colors are taken from the brand colors (the governorate-specific color).