A glimpse into the thinking, development and process
A Brief about me

a ux designer (and educator)

Graphic designer with a demonstrated experience of working in the design industry. T-Skilled with a focus on UX/UI and experience in branding & brand identity design, editorial & layout design, packaging design, and an understanding of front-end coding languages.

Traditionally educated in the field of arts and design with a Bachelor of Arts - BA in Graphic Design and Media Arts from Modern Sciences and Arts University and the University of Bedfordshire. In addition, having a wide arsenal of non-traditional education and on-the-field knowledge, all the way from web development to real world experience in packaging design, printing, and advertising to name a few.

Teaching Assistant at MSA University

MM YYYY - MM YYYY (Cairo, Egypt)

Working as a teaching assistant for MSA university, teaching interactive design and branding for a group of very enthusiastic and promising students.

Communication executive at Lirten Software

MM YYYY - MM YYYY (Cairo, Egypt)

Managing communications of Lirten and as the lead UX/UI designer for Lirten, managing a team of designers, content writers and social media buyers.

MASCO Digitalization Project Lead

MM YYYY - MM YYYY (Cairo, Egypt)

Leading the digitalization project of MASCO (Al-Swailam Company) creating a website, leading a team to design, develop, and write content for MASCO’s webstie.

Freelance ux designer at 4am/evolution studio

MM YYYY - MM YYYY (Cairo, Egypt)

Working on developing an application and a website for Evolution Studio Agency for an upcoming brand.Working on developing an application and a website for Evolution Studio Agency for an upcoming brand.

graphic designer at fec egypt

MM YYYY - MM YYYY (Cairo, Egypt)

Working as a part-time graphic designer to create the monthly newsletters and brand collateral for the FEC. Designing and managing the website and content writing for the FEC website and some of the Egyptian trade missions and exhibitions to various parts of the world.

graphic designer at icewell design agency

MM YYYY - MM YYYY (Cairo, Egypt)

Working with clients to conceptualize their ideas into brands, campaigns, graphics, or packaging design. Working with existing brand manuals and colors to create collateral for the clients.

autodesk 3ds max certified user

Adobe Illustrator

adobe photoshop

adobe indesign


Adobe XD

Adobe Dimension

Adobe Premiere pro

adobe After Effects



Adobe Substance Painter

Brand Strategy

Brand strategy is the essence of the brand. Having a clear and aligned brand strategy might be the only way for brands to stand out in a very crowded market. Brand strategy sessions are all about aligning the goals of the company with the way the brand speaks, looks, and acts on a daily basis.

Web & Mobile UX/UI

LDigital presence is one of the most import­ant parts of today’s market. Especially af­ter the pandemic, brands require a digital presence now more than ever before.

digital marketing

Aspart of the online presence, brands need to have a digital channel to markettheir products. The digital marketing aspect of a brand needs to be clear andaligned with the brand and content strategy.

Packaging (Graphic & structural)

Packaging in the modern era became one of the selling points of products. Some products are sold just for having a nice-looking package.

print & layout design

Even though the whole world has gone dig­ital, having a company’s print collateral in­duces trustworthiness, nonetheless. Com­panies need to have print collateral from business cards to letterheads to envelopes, brochures, folders, etc.

data visualization

Creating visualizations for data in a data driven world should be the role of a trained designer with the help of a data scientists. Unfortunately, not that many designers understand data, therefore, I aim to change that!

Brand Identity

Brand identity is the shape of the brand. While the strategy aligned the brand goals to the way the brand speaks in its content, brand identity is the visual aspect of the strategy.

Content strategy & writing

Building a thorough content strategy that plans the campaign, its goals, and tone of voice is anessential part when writing content. That’s why they go together, none without the other.

web development

Becoming a designer that codes is one of the very few ways that designers have an edge over traditional developers. With an eye for design and technical ability, designers could build digital wonders.


bachelor of arts (ba) in Graphic design and Media Arts from the university of bedfordshire

Luton, United Kingdom
September 2015 - July 2019

First Class with Highest Honors (4.0/4.0 GPA)

In Collaboration with MSA University

bachelor of arts (ba) in Graphic design and Media Arts From MSA University

Giza, Egypt
September 2015 - July 2019

Excellent with Highest Honors (3.87/4.0 GPA)

In Collaboration with MSA University

Master of arts (ma) in digital humanities from university college cork

Cork, Ireland
December 2021 - December 2022

In Collaboration with the Ministry of Communications, Egypt

Master of arts (ma) in Graphic Design from Helwan University

March 2020 - August 2023
Cairo, Egypt