Graphic designer with a demonstrated experience of working in the design industry. T-Skilled with a focus on UX/UI and experience in branding & brand identity design, editorial & layout design, packaging design, and an understanding of front-end coding languages.
Traditionally educated in the field of arts and design with a Bachelor of Arts - BA in Graphic Design and Media Arts from Modern Sciences and Arts University and the University of Bedfordshire. In addition, having a wide arsenal of non-traditional education and on-the-field knowledge, all the way from web development to real world experience in packaging design, printing, and advertising to name a few.
MM YYYY - MM YYYY (Cairo, Egypt)
Working as a teaching assistant for MSA university, teaching interactive design and branding for a group of very enthusiastic and promising students.
MM YYYY - MM YYYY (Cairo, Egypt)
Managing communications of Lirten and as the lead UX/UI designer for Lirten, managing a team of designers, content writers and social media buyers.
MM YYYY - MM YYYY (Cairo, Egypt)
Leading the digitalization project of MASCO (Al-Swailam Company) creating a website, leading a team to design, develop, and write content for MASCO’s webstie.
MM YYYY - MM YYYY (Cairo, Egypt)
Working on developing an application and a website for Evolution Studio Agency for an upcoming brand.Working on developing an application and a website for Evolution Studio Agency for an upcoming brand.
MM YYYY - MM YYYY (Cairo, Egypt)
Working as a part-time graphic designer to create the monthly newsletters and brand collateral for the FEC. Designing and managing the website and content writing for the FEC website and some of the Egyptian trade missions and exhibitions to various parts of the world.
MM YYYY - MM YYYY (Cairo, Egypt)
Working with clients to conceptualize their ideas into brands, campaigns, graphics, or packaging design. Working with existing brand manuals and colors to create collateral for the clients.
Brand strategy is the essence of the brand. Having a clear and aligned brand strategy might be the only way for brands to stand out in a very crowded market. Brand strategy sessions are all about aligning the goals of the company with the way the brand speaks, looks, and acts on a daily basis.
LDigital presence is one of the most important parts of today’s market. Especially after the pandemic, brands require a digital presence now more than ever before.
Aspart of the online presence, brands need to have a digital channel to markettheir products. The digital marketing aspect of a brand needs to be clear andaligned with the brand and content strategy.
Packaging in the modern era became one of the selling points of products. Some products are sold just for having a nice-looking package.
Even though the whole world has gone digital, having a company’s print collateral induces trustworthiness, nonetheless. Companies need to have print collateral from business cards to letterheads to envelopes, brochures, folders, etc.
Creating visualizations for data in a data driven world should be the role of a trained designer with the help of a data scientists. Unfortunately, not that many designers understand data, therefore, I aim to change that!
Brand identity is the shape of the brand. While the strategy aligned the brand goals to the way the brand speaks in its content, brand identity is the visual aspect of the strategy.
Building a thorough content strategy that plans the campaign, its goals, and tone of voice is anessential part when writing content. That’s why they go together, none without the other.
Becoming a designer that codes is one of the very few ways that designers have an edge over traditional developers. With an eye for design and technical ability, designers could build digital wonders.
Luton, United Kingdom
September 2015 - July 2019
First Class with Highest Honors (4.0/4.0 GPA)
In Collaboration with MSA University
Giza, Egypt
September 2015 - July 2019
Excellent with Highest Honors (3.87/4.0 GPA)
In Collaboration with MSA University
Cork, Ireland
December 2021 - December 2022
In Collaboration with the Ministry of Communications, Egypt
March 2020 - August 2023
Cairo, Egypt
